For people to really get where they want to go in life, they need an entourage, a team that helps them get where they want to go.
Lloyds already has expert financial backing, advisors and support...so all thats left now is for the person to get where they need to go, realising Lloyds message‚ for the journey and making Lloyds more involved with peoples lives.
Go where you want to go – cruiser
Do what you want to do – financial backing
The service is free for all students during the first two weeks, where they are offered the chance to continue using the service after the promotion by signing up for the student account. They recieve a bank card where they can continue to use the free cruiser and can invite friends, who recieve the advantages of the cruiser themselves, opening possibility of them taking up the serivice themselves.